Every summer, the town of Kutchan comes alive with the vibrant Kutchan Jaga Matsuri, also known as the Kutchan Potato Festival. This lively event, held annually in early August, celebrates one of Hokkaido’s most beloved agricultural products—the humble yet versatile potato.
The festival is a testament to Kutchan’s deep connection to agriculture, particularly potato farming, which has been a cornerstone of the local economy for decades. The Kutchan Jaga Matsuri not only honors this rich heritage but also brings together locals and visitors in a joyful celebration of culture, community, and culinary delights.
The two-day festival is packed with activities for all ages, including traditional taiko drum performances, lively dance routines, and a spectacular parade that winds through the town’s streets. A highlight of the event is the potato peeling competition, where participants race against the clock to peel potatoes with impressive speed and precision.
Food stalls line the festival grounds, offering a mouth-watering array of potato-based dishes, from classic buttered potatoes to creative local delicacies that showcase the versatility of this beloved vegetable. Visitors can also enjoy local beers and sake, making the festival a true gastronomic delight.
As the sun sets, the festivities culminate in a breathtaking fireworks display, lighting up the night sky and providing a perfect ending to a weekend of celebration. The Kutchan Jaga Matsuri is a must-visit event for anyone in the Niseko area during summer, offering a unique glimpse into Hokkaido’s agricultural traditions and a fun-filled experience for the whole family.
